Campaigns
When a promotion centers on a product or collection, the customer should know which purchase choices matter before checkout.
Show the reward idea where customers encounter the relevant product, then provide a nearby route to the full campaign terms. Avoid relying on a banner alone to explain important qualifications.
Use the same collection name and campaign language in post-purchase communication so the recipient can connect the reward to the store experience.
Real Shopify orders may include eligible and ineligible items or change after purchase. Customer-facing terms should explain how the campaign treats those situations without asking recipients to infer the answer.
A clearer Shopify reward journey
Connect eligible-order rules, customer communication and reconciliation without turning the public experience into an operating manual.