Delivery and use
Delivery is a customer communication moment. Clear context, accessible instructions and visible terms help the recipient know what to expect.
Begin with why the reward is available and which Shopify relationship it comes from. Then show how to continue, where the applicable card information appears and how to get help.
Keep operational language out of the recipient path unless it helps the person complete a necessary action.
Availability and permitted use can vary by program. Public explanations should orient the recipient without replacing the terms delivered for the specific reward card experience.
Questions
Reward Card X focuses on virtual reward card experiences. The applicable program communication explains what is available to a specific recipient.
Recipients should review the terms and instructions presented with their particular reward card experience.
A clearer Shopify reward journey
Connect eligible-order rules, customer communication and reconciliation without turning the public experience into an operating manual.