Delivery and use
Recipients should know where to find the timing and value information that applies to their specific reward card.
Do not infer a date, value or use condition from general website copy. The program experience should direct recipients to the current information and terms associated with their reward card.
If a reminder is provided, it should use accurate program information and avoid creating unsupported urgency.
A recipient may look for this information well after the first notification. Keep the help path stable and explain how to raise a question when the displayed information does not resolve it.
A clearer Shopify reward journey
Connect eligible-order rules, customer communication and reconciliation without turning the public experience into an operating manual.