Program controls
Recipients need a fair opportunity to understand program information and make any required choice before continuing.
Do not treat important terms as a last-minute interruption. Introduce the campaign idea in the Shopify experience, then present the applicable program information in a readable form at the relevant decision point.
Use descriptive labels and avoid preselected choices where an active choice is required.
Program records should show which version of the relevant information was presented and the action the recipient took. The public experience can remain calm and simple while administration stays accountable.
A clearer Shopify reward journey
Connect eligible-order rules, customer communication and reconciliation without turning the public experience into an operating manual.