Recipient support

Recovery Should Restore Context Before Asking for Action

When access is interrupted, recipients need a safe way to recognize the program, explain the issue and continue.

01

Make the recovery route easy to recognize

Use the same merchant and campaign naming that appeared in the original reward communication. Explain what information support needs and why, without inviting sensitive details through an insecure channel.

Acknowledge that the recipient may no longer have the original message or may be using a different device.

02

Protect confidence during a delay

Set a realistic expectation for the next response and provide a reference the recipient can use in follow-up. Avoid promising an outcome before the relevant record has been reviewed.

  • Recognizable campaign context
  • Purposeful verification
  • A traceable support conversation

A clearer Shopify reward journey

Design the recipient experience and the program record together.

Connect eligible-order rules, customer communication and reconciliation without turning the public experience into an operating manual.