Customer journey
Who sent this, why did I receive it and what should I do next? Put those answers at the center of every reward message.
Lead with the Shopify merchant and reward purpose. Keep the primary action descriptive, then place detailed terms and support links where they are easy to reach.
Avoid urgency that is not supported by the applicable terms. Recipients should feel informed, not pressured.
A recipient may open the notification later, on another device or after forgetting the campaign. Include enough durable context for the message to remain understandable outside the moment it was sent.
A clearer Shopify reward journey
Connect eligible-order rules, customer communication and reconciliation without turning the public experience into an operating manual.